Digital Marketing includes SEO, PPC, Amazon Ads, Social Media Ads, Email Marketing, Display Ads, Native Ads. It focuses on branding, lead gen, and remarketing campaigns-reengage the visitors who didn’t convert the first time. A fully integrated marketing strategy focuses on the customer journey and the purchase funnel-Awareness/Branding, Intent/Consideration, and Purchase (bottom of the funnel).
What is digital marketing?
Digital marketing is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.
A digital marketing agency is different from your traditional marketing agency in that they are typically focused on results-based marketing in the digital world. Measurable marketing and ROI is the name of the game. Digital marketing focuses on brand-development and lead-generating campaigns. It is more transparent and data analytics-driven than traditional advertising.
Marketing companies can help your business develop a marketing strategy, plan and manage campaigns, or provide specific services, such as inbound marketing and branding campaigns, or market research. The focus is on your targeted market, relevant keywords for your business and services, and A/B testing.
Digital Marketing is all about advertising your products or services through digital channels such as websites, search engines, email, social media or mobile devices. Digital Marketing solution simplifies your marketing needs and helps you connect with your audience worldwide.
Google and Facebook generate more revenue than any traditional media company because they control more eyeballs. That’s why digital marketing matters, it is where the attention is. They control 70% of the digital marketing ecosystem and your relevancy on those platforms is very important.
Google Search and YouTube are the biggest Search Engines followed by Bing. Google gets about 70% of search traffic. It is the most important space or real estate in the world of digital marketing
SEO helps to get your web page to appear in a search engine result page for the particular keyword. SEO brings credibility with people looking for your product or services. It set’s the foundation for your digital marketing and complimentary to your campaigns like PPC.
Build a Brand, Online Presence, and Increase High-quality traffic. It is data and analytics-driven which makes the campaigns more transparent and accountable–you cannot hide behind the data.
As you gain more visibility, you will start to see an increase in the number of website visitors from the organic channel. Most traffic comes from the organic channel which is deeply impacted by SEO.
You get more leads for your campaign with more quality traffic and higher engagement with relevant content and keywords.
The increase in targeted leads makes it easier to turn those leads into paying customers. We aim to help you with the bottom of the funnel strategy which is sales/purchases.
Your brand identity and awareness are the key for your customers to see you above all the competition in your industry. Brand awareness leads to consideration and conversions. This is for your top of the funnel strategy.
When you reach the top of the search results, your potential customers will see you as the industry authority.
Site Health, Comparative Analysis (Keyword ranking and optimization), Link Building (Off-Page Optimization), Page Optimization, Local Listing Management (Directories), Schemas, and content marketing.